Hundreds of supporters of Palestinian rights gathered outside Wembley stadium in London, where the Israeli national football team was playing England in the Euro 2008 qualifier. The protest was called by the Boycott Israeli Goods Campaign in conjunction with Jews for Boycotting Israeli Goods. (Medyan Dairieh, Maan Images)

On May 4, protesters will greet Motorola shareholders, already disgruntled by the company's losses, as they arrive for their annual meeting at the Rosemont Theater in Chicago, Illinois.

The protest, organized by the US Campaign to End the Israeli Occupation, is part of a drive to "Hang Up On Motorola" until it ends sales of communications and other products that support Israel's military occupation of Palestinian land.

Inside the meeting, the Presbyterian, United Methodist and other churches will urge shareholders to support their resolution, which calls for corporate standards grounded in international law. Doing the right thing could also reduce the risk of "consumer boycotts, divestment campaigns and lawsuits."

Although Motorola executives deny it, such risks must have played a part in their decision to sell the department making bomb fuses shortly after Human Rights Watch teams found shrapnel with Motorola serial numbers at some of the civilian sites bombed by Israel in its December-January assault on Gaza.

The US protests are part of a growing global movement that has taken international law into its own hands because governments have not. And, especially since the attacks on Gaza, the boycotts have been biting. There are three reasons why.

First, boycotts enable ordinary citizens to take direct action. For instance, the New York group Adalah decided to target diamond merchant Lev Leviev, whose profits are plowed into colonizing the West Bank. During the Christmas season, they sing carols with the words creatively altered to urge shoppers to boycott his Madison Avenue store.

The British group Architects and Planners for Justice in Palestine teamed up with Adalah NY and others to exert public pressure on the British government regarding Leviev. The British Embassy in Tel Aviv recently cancelled plans to rent premises from Leviev's company Africa-Israel.

There are other results. Activists in Britain have targeted the supermarket chain Tesco to stop the sales of Israeli goods produced in settlements. In a video of one such action - over 38,000 YouTube views to date - Welsh activists load up a trolley with settlement products and push it out of the shop without paying.

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